Me-search? Search Me! : A New Twist in the Tale of Introspection

Brown, Stephen and Patterson, Anthony (2021) Me-search? Search Me! : A New Twist in the Tale of Introspection. Journal of Marketing Management. ISSN 0267-257X

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According to James Lovelock of Gaia hypothesis fame, it takes thirty years for innovative ideas to gain acceptance and forty before the heterodox becomes orthodox, all proper and correct and enshrined in textbooks. Thirty years after Stephen J. Gould’s heretical article on Introspection and the best part of forty years since Morris B. Holbrook took up his pen, the time is right to evaluate their original ideas. Less a rigorous investigation than an irreverent reflection on a reflective research method, this paper summarises the state of the art of introspection – and some of its many permutations – in an appropriately artistic manner.

Item Type:
Journal Article
Journal or Publication Title:
Journal of Marketing Management
Additional Information:
This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 29/06/2021, available online:
Uncontrolled Keywords:
?? me-searchintrospectionautoethnographyautonetnographymethodologystrategy and managementmarketing ??
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Deposited On:
10 Jun 2021 14:35
Last Modified:
05 Jan 2024 00:26