Me-search? Search Me!:A New Twist in the Tale of Introspection

Brown, Stephen and Patterson, Anthony (2021) Me-search? Search Me!:A New Twist in the Tale of Introspection. Journal of Marketing Management. ISSN 0267-257X

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Abstract

According to James Lovelock of Gaia hypothesis fame, it takes thirty years for innovative ideas to gain acceptance and forty before the heterodox becomes orthodox, all proper and correct and enshrined in textbooks. Thirty years after Stephen J. Gould’s heretical article on Introspection and the best part of forty years since Morris B. Holbrook took up his pen, the time is right to evaluate their original ideas. Less a rigorous investigation than an irreverent reflection on a reflective research method, this paper summarises the state of the art of introspection – and some of its many permutations – in an appropriately artistic manner.

Item Type:
Journal Article
Journal or Publication Title:
Journal of Marketing Management
Additional Information:
This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 29/06/2021, available online: https://www.tandfonline.com/doi/full/10.1080/0267257X.2021.1928268
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1406
Subjects:
ID Code:
156009
Deposited By:
Deposited On:
10 Jun 2021 14:35
Refereed?:
Yes
Published?:
Published
Last Modified:
04 Jan 2022 05:49