How technology shapes identity-based consumer behavior

Leung, Eugina and Paolacci, Gabriele and Puntoni, Stefano (2019) How technology shapes identity-based consumer behavior. In: Handbook of Research on Identity Theory in Marketing. Edward Elgar Publishing Ltd., Cheltenham, pp. 240-254. ISBN 9781788117722

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Abstract

The authors discuss how technology helps and hinders identity-based consumption, paying special attention to the impact of technology on self-verification. They explore five technological domains: Internet, dematerialization, automation, artificial intelligence and human enhancement. On the one hand, technology expands the range of options that individuals have for holding on to identities and for positive self-verification. On the other hand, technological progress, together with great and obvious advantages, also presents challenges for consumers. The authors discuss both sides of the coin and suggest questions for future research.

Item Type:
Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/3200
Subjects:
ID Code:
155952
Deposited By:
Deposited On:
10 Jun 2021 11:00
Refereed?:
No
Published?:
Published
Last Modified:
23 Jun 2021 05:19