Entrepreneurial process in international multiunit franchise outlets : A social capital perspective

Hadjielias, Elias and Dada, Lola and Eliades, Kostas (2021) Entrepreneurial process in international multiunit franchise outlets : A social capital perspective. Journal of Business Research, 134. pp. 13-28. ISSN 0148-2963

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This paper examines how social capital facilitates entrepreneurial process in international multiunit franchise outlets, operating under an area development agreement. Despite empirical evidence showing that international multiunit franchisees pursue entrepreneurial objectives, there is shortage of knowledge as to how these occur. This study reveals that micro-level entrepreneurial process in international multiunit franchise outlets (operating under an area development agreement) is bounded within structural, relational and cognitive dynamics. Structural dynamics involve diverse forms of interactions (i.e. horizontal, bottom-up, portfolio, franchisor-franchisee and franchisee peer) and their structural properties (i.e. strong, weak, appropriable, hierarchical and bridging ties), which determine the resources to be mobilized and the activities to be actuated at different phases of the entrepreneurial process. Relational and cognitive dynamics involve interpersonal and collective conditions (i.e. obligations, shared stories, trust and norms), which facilitate or constrain interactions and the entrepreneurial process. The study provides implications for incorporating sociological perspectives in franchisee entrepreneurship research.

Item Type:
Journal Article
Journal or Publication Title:
Journal of Business Research
Additional Information:
This is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, 134, 13-28, 2022 DOI: 10.1016/j.jbusres.2021.05.022
Uncontrolled Keywords:
?? entrepreneurial processsocial capitalfranchisee entrepreneurshipinternational multiunit franchisingmarketing ??
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Deposited On:
17 May 2021 08:45
Last Modified:
09 Jun 2024 23:55