Electrolux:The management of complexity in a large organization

Jerrard, Bob and Hands, David and Ingram, Jack (2005) Electrolux:The management of complexity in a large organization. In: Design Management Case Studies. Routledge, London, pp. 8-20. ISBN 0415233798

Full text not available from this repository.


This introductory policy audit features design management processes of The Electrolux Group and is presented to complement the other studies. Electrolux is as mature in matters of design management as it is as a business entity. The design management issues in Electrolux reflect the company’s size and complexity: design management policies are explicit, and are integrated with the company business strategy. Company policies and management procedures such as the Integrated Product Development Process (IPDP) reported in this study are published internally, contributing to the coherence of corporate effort through a shared understanding of strategic issues.

Item Type:
Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
ID Code:
Deposited By:
Deposited On:
25 Feb 2021 14:20
Last Modified:
21 Nov 2022 17:31