Curbing franchisee failure:a systematic review of the empirical evidence

Dada, Lola (2021) Curbing franchisee failure:a systematic review of the empirical evidence. Journal of Small Business Management. ISSN 0047-2778

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Abstract

Franchisee failure is a major incidence that threatens the stability of franchise businesses globally. Yet there has been no synthesis of the empirical evidence in order to systematically understand the factors that increase the likelihood of franchisee failure. The diverse conceptualizations and discrepant causes of franchisee failure have resulted in a fragmented literature. Through a systematic review of the empirical literature, an all-inclusive model for curbing franchisee failure is developed – comprising the single and joint influencing factors. The evidence elucidates how to mitigate franchisee failure in order to optimize the prospects of franchisee survival.

Item Type:
Journal Article
Journal or Publication Title:
Journal of Small Business Management
Additional Information:
This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Small Business Management on 25th March 2021, available online: http://www.tandfonline.com/10.1080/00472778.2021.1883039
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1405
Subjects:
ID Code:
151665
Deposited By:
Deposited On:
12 Feb 2021 11:32
Refereed?:
Yes
Published?:
Published
Last Modified:
31 Mar 2021 10:47