Manufacturing conformity:Leadership through coercive persuasion in business organisations

Tourish, Dennis and Collinson, David and Barker, James R. (2009) Manufacturing conformity:Leadership through coercive persuasion in business organisations. Management, 12 (5). pp. 360-383. ISSN 1286-4892

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Abstract

This paper critically examines the neglected importance of employee conformity in organisationsMore specifically, it addresses the ways in which coercive persuasion can manufacture conformity through contemporary leadership processes and corporate culture practicesDrawing on the foundational work of Schein (1961), we illustrate how the nine techniques of coercive persuasion that he identified can serve as a framework for understanding the exercise of power and the manufacture of conformity in modern organisationsIn particular, we discuss this framework in relation to the phenomenon of 'corporate culturalism' (in which powerful leaders determine constraining norms and values for others, in the form of compelling ideologies)We argue that ideology, when embraced with sufficient vigour, can function as an invisible internal eye, ensuring that subjects themselves become the instruments of their own subjugationThe paper concludes by discussing the implications of coercive persuasion in organisational discourse.

Item Type:
Journal Article
Journal or Publication Title:
Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1408
Subjects:
ID Code:
148064
Deposited By:
Deposited On:
09 Oct 2020 10:30
Refereed?:
Yes
Published?:
Published
Last Modified:
25 Oct 2020 07:25