Pan, Luodi and Chakkol, Mehmet and Selviaridis, Kostas (2020) Trusting the unknown: The impact of Artificial Intelligence on inter-organisational trust. In: EurOMA 2020, 2020-06-29 - 2020-06-30.
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Abstract
This research explores how Artificial Intelligence (AI) driven digital transformation influences trust in inter-organisational relationships. The study adopts an embedded case study design whereby three AI-driven services, differing in their complexity, were studied within the Chinese e-commerce sector. The wider contribution of the study is towards the OSCM literature by providing insights into the interplay between inter-organisational trust and trust in the AI technology, a timely and emerging research area. Specifically, we contribute to the OSCM literature by exploring theoretically and empirically the relationships between complexity and trust building process in AI-driven digital transformation contexts.