Re-imagining corporate branding:National culture as a marketing competence

Zhu, Yi (2016) Re-imagining corporate branding:National culture as a marketing competence. The Journal of International Public Policy, 37. pp. 53-66.

Full text not available from this repository.
Item Type:
Journal Article
Journal or Publication Title:
The Journal of International Public Policy
ID Code:
145696
Deposited By:
Deposited On:
20 Jul 2020 14:10
Refereed?:
Yes
Published?:
Published
Last Modified:
03 Nov 2020 09:53