Oral hygiene effects verbal and nonverbal displays of confidence

Taylor, Paul and Banks, Faye and Jolley, Daniel and Ellis, David and Watson, Steven and Weiher, Lynn and Davidson, Brittany and Julku, Julianna (2021) Oral hygiene effects verbal and nonverbal displays of confidence. Journal of Social Psychology, 161 (2). pp. 182-196. ISSN 0022-4545

Text (17-18-247.R2_Proof_hi)
17_18_247.R2_Proof_hi.pdf - Accepted Version
Available under License Creative Commons Attribution-NonCommercial.
Download (448kB)

Abstract

Although oral hygiene is known to impact self-confidence and self-esteem, little is known about how it influences our interpersonal behavior. Using a wearable, multi-sensor device, we examined differences in consumers’ individual and interpersonal confidence after they had or had not brushed their teeth. Students (N = 140) completed nine one-to-one, 3-minute “speed dating” interactions while wearing a device that records verbal, nonverbal, and mimicry behavior. Half of the participants brushed their teeth using Close-Up toothpaste (Unilever) prior to the interactions, whilst the other half abstained from brushing that morning. Compared to those who had not brushed their teeth, participants who had brushed were more verbally confident (i.e., spoke louder, over-talked more), showed less nonverbal nervousness (i.e., fidgeted less), and were more often perceived as being “someone similar to me.” These effects were moderated by attractiveness but not by self-esteem or self-monitoring.