The Growth and Structure of Multinationals in the Banana Export Trade

Read, Robert (2013) The Growth and Structure of Multinationals in the Banana Export Trade. In: The Growth of International Business :. Routledge, London, pp. 180-213. ISBN 9780415639620

Abstract

The export trade in bananas has been active for little more than a century, yet in this time both the structure of the market and the structure of the participating companies have altered greatly. Intense competition characterised the trade initially, with shippers being heavily dependent upon purchases from small growers. Modern-day trade in fresh bananas however, is dominated by vertically and horizontally integrated multinational corporations.