How firms learn in NPD networks : The 4S model

Liu, Rebecca and Rindt, Jekaterina and Hart, Susan (2020) How firms learn in NPD networks : The 4S model. Industrial Marketing Management, 89. pp. 446-458. ISSN 0019-8501

[thumbnail of Author Accepted Manuscript_4S]

Text (Author Accepted Manuscript_4S)
Author_Accepted_Manuscript_4S.pdf - Accepted Version
Available under License Creative Commons Attribution-NonCommercial-NoDerivs.
Download (1MB)

Abstract

This paper examines how firms learn in new product development (NPD) networks. While existing research in business and industrial marketing has significantly advanced our understanding of learning within single firms and in dyadic relationships, our knowledge of inter-firm learning across direct and indirect business relationships in NPD networks remains limited. We address this limitation by conducting multiple case study research to develop a more holistic understanding of learning in NPD networks that is captured in the proposed 4S model. Drawing on an integrated theoretical perspective and the empirical results of three case studies, we propose that firms engage in iterative cycles of syndicated, situated, selected and synergised modes of learning in NPD networks.

Item Type:

Journal Article

Journal or Publication Title:

Industrial Marketing Management

Additional Information:

This is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Industrial Marketing Management, 89, 2020 DOI: 10.1016/j.indmarman.2020.02.025

Uncontrolled Keywords:

/dk/atira/pure/subjectarea/asjc/1400/1406

Subjects:

?? marketing ??

Departments:

Lancaster University Management School > Marketing

ID Code:

142130

Deposited By:

ep_importer_pure

Deposited On:

10 Mar 2020 16:40

Refereed?:

Yes

Published?:

Published

Last Modified:

11 Aug 2024 00:21

URI:

https://eprints.lancs.ac.uk/id/eprint/142130