How firms learn in NPD networks:The 4S model

Liu, Rebecca and Rindt, Jekaterina and Hart, Susan (2020) How firms learn in NPD networks:The 4S model. Industrial Marketing Management, 89. pp. 446-458. ISSN 0019-8501

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Abstract

This paper examines how firms learn in new product development (NPD) networks. While existing research in business and industrial marketing has significantly advanced our understanding of learning within single firms and in dyadic relationships, our knowledge of inter-firm learning across direct and indirect business relationships in NPD networks remains limited. We address this limitation by conducting multiple case study research to develop a more holistic understanding of learning in NPD networks that is captured in the proposed 4S model. Drawing on an integrated theoretical perspective and the empirical results of three case studies, we propose that firms engage in iterative cycles of syndicated, situated, selected and synergised modes of learning in NPD networks.

Item Type:
Journal Article
Journal or Publication Title:
Industrial Marketing Management
Additional Information:
This is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Industrial Marketing Management, 89, 2020 DOI: 10.1016/j.indmarman.2020.02.025
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1406
Subjects:
ID Code:
142130
Deposited By:
Deposited On:
10 Mar 2020 16:40
Refereed?:
Yes
Published?:
Published
Last Modified:
17 Aug 2020 10:50