Retail forecasting : Research and practice

Fildes, Robert and Ma, Shaohui and Kolassa, Stephan (2022) Retail forecasting : Research and practice. International Journal of Forecasting, 38 (4). pp. 1283-1318. ISSN 0169-2070

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This paper reviews the research literature on forecasting retail demand. We begin by introducing the forecasting problems that retailers face, from the strategic to the operational, as sales are aggregated over products to stores and to the company overall. Aggregated forecasting supports strategic decisions on location. Product-level forecasts usually relate to operational decisions at the store level. The factors that influence demand, and in particular promotional information, add considerable complexity, so that forecasters potentially face the dimensionality problem of too many variables and too little data. The paper goes on to evaluate evidence on comparative forecasting accuracy. Although causal models outperform simple benchmarks, adequate evidence on machine learning methods has not yet accumulated. Methods for forecasting new products are examined separately, with little evidence being found on the effectiveness of the various approaches. The paper concludes by describing company forecasting practices, offering conclusions as to both research gaps and barriers to improved practice.

Item Type:
Journal Article
Journal or Publication Title:
International Journal of Forecasting
Additional Information:
This is the author’s version of a work that was accepted for publication in International Journal of Forecasting. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in International Journal of Forecasting, ?, ?, 2020 DOI: 10.1016/j.ijforecast.2019.06.004
Uncontrolled Keywords:
?? comparative accuracyforecasting practicemarketing analyticsnew productsproduct hierarchiesretail forecastingsocial media databusiness and international management ??
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Deposited On:
14 Feb 2020 16:45
Last Modified:
15 Jul 2024 20:24