Promoting low carbon behaviours through personalised information? Long-term evaluation of a carbon calculator interview

Büchs, Milena and Bahaj, AbuBakr S. and Blunden, Luke and Bourikas, Leonidas and Falkingham, Jane and James, Patrick and Kamanda, Mamusu and Wu, Yue (2018) Promoting low carbon behaviours through personalised information? Long-term evaluation of a carbon calculator interview. Energy Policy, 120. 284 - 293. ISSN 0301-4215

Full text not available from this repository.

Abstract

The UK needs to accelerate action to achieve its 80 per cent carbon reduction target by 2050 as it is otherwise in danger of lagging behind. A much discussed question in this context is whether voluntary behaviour change initiatives can make a significant contribution to reaching this target. While providing individuals with general information on climate change or low carbon action is increasingly seen as ineffective, some studies argue that personalised information has greater potential to encourage behaviour change. This mixed methods study examines this claim through a longitudinal field experiment which tested the effectiveness of a carbon calculator interview. It finds that the intervention significantly raised awareness of ways in which participants could reduce their carbon footprint. However, this increased awareness did not translate into measurable behaviour changes in relation to home energy and travel. Qualitative analysis shows that participants refer to infrastructural, social and psychological barriers to change. This indicates that more ambitious government and corporate action is required to speed up carbon reduction.

Item Type: Journal Article
Journal or Publication Title: Energy Policy
Uncontrolled Keywords: /dk/atira/pure/subjectarea/asjc/2300/2308
Subjects:
Departments: Faculty of Arts & Social Sciences > Lancaster Institute for the Contemporary Arts
ID Code: 140527
Deposited By: ep_importer_pure
Deposited On: 21 Jan 2020 11:00
Refereed?: Yes
Published?: Published
Last Modified: 19 Feb 2020 05:49
URI: https://eprints.lancs.ac.uk/id/eprint/140527

Actions (login required)

View Item View Item