Young children’s consumer agency:the case of French children and recycling

Schill, Marie and Godefroit-Winkel, Delphine and Hogg, Margaret (2020) Young children’s consumer agency:the case of French children and recycling. Journal of Business Research, 110. pp. 292-305. ISSN 0148-2963

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This research offers insights into children's agency in the context of recycling behaviors by exploring how children's agency might be enacted in various settings (e.g., family, school, neighborhood). Using a series of child-centered methods, the authors observe children's recycling behaviors at school and at home and investigate their behaviors using role-playing games and a verbalization phase that captures the children's understanding of recycling and their varying degrees of agency around recycling. The findings suggest that personal (knowledge, concern), environmental (family microenvironment, encouragement, spatial organization, physical accessibility to recycling bins), and behavioral (past experiences) factors can facilitate or constrain children's consumer agency. In particular, their level of agency varies according to each child's specific microenvironment within the family, the location where the recycling takes place (private versus public spaces), and communication patterns within the family. From these findings, we provide several recommendations for public policymakers and business managers.

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Journal Article
Journal or Publication Title:
Journal of Business Research
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This is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, 110, 2020 DOI: 10.1016/j.jbusres.2020.01.030
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20 Jan 2020 09:55
Last Modified:
20 Sep 2023 01:31