Real Time Bidding System

Vurdubakis, Theodore (2019) Real Time Bidding System. In: The Oxford Handbook of Media, Technology, and Organization Studies :. Oxford University Press, Oxford, pp. 391-400. ISBN 9780198809913

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The chapter focuses on Real-Time Bidding (RTB) as representative of the market devices by which the commercialisation of attention is currently organized. RTB enables advertisers (in the form of automated agents) to select and target Internet and social media users in real time and through multiple third-party websites. In so doing, the devices and machinations of digital advertising bring into being complex chains of parasitic (in Serres's sense) inhabitations as advertisers, publishers, fraudsters, bots, etc. jockey for the best positions from which to intercept and divert money and attention.

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This is a pre-copy-editing, author-produced PDF of an article accepted for publication in British Journal for the Philosophy of Science following peer review. The definitive publisher-authenticated version Cooper, Rachel Why Hacking is Wrong about Human Kinds British Journal for the Philosophy of Science 2004 55: 73-85 is available online at:
?? attention economydigital advertisingmarket deviceparasitereal-time ??
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10 Jan 2020 15:10
Last Modified:
09 Jan 2024 00:39