E-business use in small and medium sized tourism enterprises:A post adoption perspective

Kaewkitipong, Laddawan and Brown, David (2007) E-business use in small and medium sized tourism enterprises:A post adoption perspective. In: Association for Information Systems - 13th Americas Conference on Information Systems, AMCIS 2007. Association for Information Systems - 13th Americas Conference on Information Systems, AMCIS 2007: Reaching New Heights . Association for Information Systems, USA, pp. 3513-3531. ISBN 9781604233810

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Abstract

In the context of ongoing research into e-business technologies in use by Thai SMEs in the travel service sector, this paper starts with an overview of e-business technology impact on the travel sector generally before focusing on the Thai context. Of primary interest in this paper is the user experience from the introduction of new technologies and their post-adoption evaluation. The analysis starts with consideration of the stakeholders in the travel industry and an understanding of the business models, including both the users and the providers of the e-business technologies. Two detailed case studies demonstrate how ebusiness technologies benefit both firms. In each company the decision on the degree of IT integration differs and this is shown to have considerable impact on benefits realised. In the post adoption evaluation, however, each has its own frame of reference. Formal methods of assessment for both SMEs are problematic and not in evidence.

Item Type:
Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/3300/3309
Subjects:
ID Code:
139335
Deposited By:
Deposited On:
03 Dec 2019 10:05
Refereed?:
Yes
Published?:
Published
Last Modified:
01 Jan 2020 11:02