Market-Based Lobbying:Evidence from Advertising Spending in Italy

DellaVigna, Stefano and Durante, Ruben and Knight, Brian and La Ferrara, Eliana (2016) Market-Based Lobbying:Evidence from Advertising Spending in Italy. American Economic Journal: Applied Economics, 8 (1). pp. 224-256. ISSN 1945-7782

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Abstract

We analyze a novel lobbying channel: firms shifting spending toward a politician's business in the hope of securing favorable regulation. We examine the evolution of advertising spending in Italy during 1993-2009, a period in which Berlusconi was in power three separate times, while maintaining control of Italy's major private television network, Mediaset. We document a significant pro-Mediaset bias in the allocation of advertising during Berlusconi's political tenure, especially for companies in more regulated sectors. We estimate that Mediaset profits increased by one billion euros during this period and that regulated firms anticipated sizeable returns, stressing the economic importance of this channel.

Item Type:
Journal Article
Journal or Publication Title:
American Economic Journal: Applied Economics
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/2000
Subjects:
ID Code:
138534
Deposited By:
Deposited On:
01 Nov 2019 15:00
Refereed?:
Yes
Published?:
Published
Last Modified:
01 Sep 2020 06:23