How to build multimedia and multichannel corporate brochures

Di Blas, N. and Paolini, P. and Rubegni, E. (2010) How to build multimedia and multichannel corporate brochures. In: 2010 IEEE International Professional Comunication Conference. IEEE, pp. 157-163. ISBN 9781424481453

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Abstract

This paper is about an innovative approach for building, at low cost and in quick time, effective multimedia brochures that can be delivered through multiple channels: as web applications, as downloadable applications (for example, for iPod or smart-phone), as off-line applications (for example, CD-ROM, USB), as informationpoints, as standard (interactive) telephone applications, and so forth. An approach, a methodology, and a toolkit (1001stories) allow all of the above, as demonstrated by several case studies, some of which are presented in this paper. © 2010 IEEE.

Item Type:
Contribution in Book/Report/Proceedings
Additional Information:
Cited By :2 Export Date: 24 October 2019 CODEN: IPPRF Correspondence Address: Di Blas, N.; HOC-LAB Politecnico di MilanoFrance; email: nicoletta.diblas@polimi.it
Subjects:
ID Code:
138243
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Deposited On:
28 Oct 2019 10:50
Refereed?:
Yes
Published?:
Published
Last Modified:
07 Jan 2020 06:17