Constructing and commodifying the tribal celebrity:A dramaturgical perspective

Mardon, Rebecca and Cocker, Hayley and Daunt, Kate (2018) Constructing and commodifying the tribal celebrity:A dramaturgical perspective. In: Academy of Marketing Conference, 2018-07-022018-07-05. (Unpublished)

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Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
Academy of Marketing Conference
ID Code:
137153
Deposited By:
Deposited On:
25 Oct 2019 14:10
Refereed?:
Yes
Published?:
Unpublished
Last Modified:
26 Aug 2020 00:03