Innovations and technological comebacks

Foucart, R. and Wan, C. and Wang, S. (2018) Innovations and technological comebacks. International Journal of Research in Marketing, 35 (1). pp. 1-14. ISSN 0167-8116

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Motivated by the comeback of the vinyl, we explore the idea that the success of a third-generation technology (digital music) can have adverse effects on the second generation (CD) but positive effects on the first one (vinyl). This phenomenon arises in a market if the process of innovation is not transitive. In particular, we identify a condition such that the second generation completely substitutes the first one, the third generation completely substitutes the second one, but the first and the third generations have enough complementarities to coexist. Beyond the case of music industry, our model has implications on product positioning and product design.

Item Type:
Journal Article
Journal or Publication Title:
International Journal of Research in Marketing
Additional Information:
This is the author’s version of a work that was accepted for publication in International Journal of Research in Marketing. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in International Journal of Research in Marketing, 35, 1, 2018 DOI: 10.1016/S0370-1573(02)00269-7
Uncontrolled Keywords:
?? brand rejuvenationcomebackproduct designproduct positioningmarketing ??
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02 Sep 2019 15:10
Last Modified:
17 Mar 2024 00:44