Texting the subject:Women, television, and modern self-reflexivity

Wood, Helen (2005) Texting the subject:Women, television, and modern self-reflexivity. Communication Review, 8 (2). pp. 115-135. ISSN 1071-4421

Full text not available from this repository.


Feminist audience research has often argued that the pleasures women find in watching certain popular television genres derive from their indulgence in “referential viewing”: relating their own subjective experience to television texts. But it has never been spelled out what this actually entails. This article, based upon research with women viewers of talk shows and morning magazine programs, suggests a specific methodology, “text in action,” to capture the specificities of the text/subject relationship. Findings arising from the use of this method suggest that accounts of the negotiation of subjectivity are induced through the text/subject interplay. Established explanations of “referential viewing” arrived at through traditional reception studies do not entirely account for the dialogic nature of these encounters. This article suggests that they can be more accurately explored through contemporary arguments about modern self-reflexivity where subjectivity can be seen to be discursively accomplishedthrough pragmatic actions across the broadcast encounter.

Item Type:
Journal Article
Journal or Publication Title:
Communication Review
Uncontrolled Keywords:
ID Code:
Deposited By:
Deposited On:
19 Aug 2019 09:00
Last Modified:
19 Oct 2023 10:25