Place as a nexus for corporate heritage identity:An international study of family-owned wineries

Spielmann, Nathalie and Discua Cruz, Allan and Tyler, Beverly and Beukel, Karin (2021) Place as a nexus for corporate heritage identity:An international study of family-owned wineries. Journal of Business Research, 129. pp. 826-837. ISSN 0148-2963

Text (JBR_wine_CHI_finala)
JBR_wine_CHI_finala.pdf - Accepted Version
Available under License Creative Commons Attribution-NonCommercial-NoDerivs.

Download (681kB)


This paper uncovers the dynamic and reciprocal relationship between corporate heritage identities and corporate heritage brands. Through an examination of the role of place in the marketing strategies of seven family-owned wineries, in six countries, we explain how these wineries use their place to create and incorporate consistency with change in their marketing strategies. The cross-cultural case analysis of multigenerational and long-established, as well as novel and fledgling wineries, showcases how multiple role identities of wineries interact with the relative invariance of place to infuse corporate heritage identities and corporate heritage brands, and vice-versa. The results build on corporate heritage literature by providing an in-depth illustration of the role of place and corporate heritage identity interactions in the development of a firm's marketing strategy. The results are especially relevant for firms offering products anchored in a geographic origin.

Item Type:
Journal Article
Journal or Publication Title:
Journal of Business Research
Additional Information:
This is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, 129, 2021 DOI: 10.1016/j.jbusres.2019.05.024
Uncontrolled Keywords:
ID Code:
Deposited By:
Deposited On:
02 Jul 2019 15:35
Last Modified:
17 Jan 2023 02:13