Marketplace continuum of taste : How do music festivals act as institutions?

Skandalis, Alexandros and Banister, Emma and Byrom, John and Daskalopoulou, Athanasia (2019) Marketplace continuum of taste : How do music festivals act as institutions? In: Bringing Institutional Theory to Marketing Conference, 2019-06-06 - 2019-06-07, ISC Business School.

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Abstract

We explore how marketplace spaces relate to, shape, and further contribute to the institutional logics, aesthetics, and practices of a given consumption field. Our ethnographic study illustrates how the Primavera Sound festival acts as a marketplace continuum of taste; that is an institution within the indie music field.

Item Type:

Contribution to Conference (Paper)

Journal or Publication Title:

Bringing Institutional Theory to Marketing Conference

Departments:

Lancaster University Management School > Marketing

ID Code:

134924

Deposited By:

ep_importer_pure

Deposited On:

31 Jul 2019 12:45

Refereed?:

Yes

Published?:

Published

Last Modified:

25 Oct 2024 23:56

URI:

https://eprints.lancs.ac.uk/id/eprint/134924