Marketplace continuum of taste:How do music festivals act as institutions?

Skandalis, Alexandros and Banister, Emma and Byrom, John and Daskalopoulou, Athanasia (2019) Marketplace continuum of taste:How do music festivals act as institutions? In: Bringing Institutional Theory to Marketing Conference, 2019-06-062019-06-07, ISC Business School.

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Abstract

We explore how marketplace spaces relate to, shape, and further contribute to the institutional logics, aesthetics, and practices of a given consumption field. Our ethnographic study illustrates how the Primavera Sound festival acts as a marketplace continuum of taste; that is an institution within the indie music field.

Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
Bringing Institutional Theory to Marketing Conference
ID Code:
134924
Deposited By:
Deposited On:
31 Jul 2019 12:45
Refereed?:
Yes
Published?:
Published
Last Modified:
24 Sep 2020 00:11