Felicitous Design Concept:Harmonising marketing and design on product, process and strategy levels

Bahrami, Nasser and Aryana, Bijan (2019) Felicitous Design Concept:Harmonising marketing and design on product, process and strategy levels. The Design Journal, 22 (Suppl.). pp. 2247-2250. ISSN 1460-6925

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Abstract

Although marketing and design are considerably interrelated and interconnected concepts, there are few practical frameworks to establish collaborations between these two disciplines. This paper introduces the ‘Felicitous Design Concept’ as a framework which can take advantage of the synergy between existing theories, in particular, Societal Marketing and Persuasive Design. It aims to represent the way that marketing and design cooperate on multiple realms including product, process and strategy.

Item Type:
Journal Article
Journal or Publication Title:
The Design Journal
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1700/1704
Subjects:
ID Code:
134700
Deposited By:
Deposited On:
28 Apr 2020 08:55
Refereed?:
Yes
Published?:
Published
Last Modified:
28 Apr 2020 08:55