The mediated conversational floor:An interactive approach to audience reception analysis

Wood, Helen (2007) The mediated conversational floor:An interactive approach to audience reception analysis. Media, Culture and Society, 29 (1). pp. 75-103. ISSN 0163-4437

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Abstract

Audience studies, as they have been traditionally associated with cultural studies, have recognized relations of power at each end of the communication process, privileging the framework of 'text-reader' relations. This article offers an alternative method of reception analysis which seeks to overcome text/reader/context distinctions and place the communicative 'act' itself at the centre. It argues that broadcasting needs to be understood within the terms of communication per se with specific tools designed for that dedicated purpose. A model for reception analysis is offered which captures the specifically communicative relationship between daytime talk programmes and viewers by using a 'text-in-action' approach. The findings illuminate the viewing experiences as pragmatically negotiated discursive encounters, establishing the possibility of a 'mediated conversational floor'.

Item Type:
Journal Article
Journal or Publication Title:
Media, Culture and Society
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/3300/3312
Subjects:
ID Code:
134606
Deposited By:
Deposited On:
22 Jun 2019 09:15
Refereed?:
Yes
Published?:
Published
Last Modified:
11 Jun 2020 08:02