Television is happening:Methodological considerations for capturing digital television reception

Wood, Helen (2007) Television is happening:Methodological considerations for capturing digital television reception. European Journal of Cultural Studies, 10 (4). pp. 485-506. ISSN 1367-5494

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Abstract

The more fragmented that engagements with the media become, the more important it is to understand changing audience practices for theories of social shaping. However, capturing the ways in which audiences respond to television is challenging when current technology makes new demands on the viewer: digital television packages offer 'interactive choices coterminous with computer interfaces. This article proposes a new methodology and demonstrates the kind of data that it makes available for studying digital television audiences. It suggests adapting the traditional metaphor of 'flow and combining an understanding of television-as-text with television-as-technology to explore the social contexts of new textual possibilities against the backdrop of claims made about 'new media. This is achieved by allowing the phenomenological aspects of television to inform an empirical study of television in sociocommunicative contexts. Locating mediated communication within everyday social interaction invites questions about what is new about the social shaping of the digital TV interface.

Item Type:
Journal Article
Journal or Publication Title:
European Journal of Cultural Studies
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1200/1201
Subjects:
ID Code:
134605
Deposited By:
Deposited On:
22 Jun 2019 09:15
Refereed?:
Yes
Published?:
Published
Last Modified:
01 Jan 2020 12:03