Forecasting to Meet Demand

Martin, Roland and Kolassa, Stephan (2013) Forecasting to Meet Demand. Foresight: The International Journal of Applied Forecasting (28). pp. 5-11. ISSN 1555-9068

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Abstract

Misforecasting demand will cost profits and threaten reputations, market share, and even the business itself. Roland Martin and Stephan Kolassa draw on their expertise with retail companies to examine the major challenges for demand forecasting and the choices the demand forecaster must make. Their consideration of the options provides a valuable guidepost to the demand forecaster in measuring demand, handling questionable data, making adjustments to automatic forecasts, and choosing appropriate performance metrics. Copyright International Institute of Forecasters, 2013

Item Type:
Journal Article
Journal or Publication Title:
Foresight: The International Journal of Applied Forecasting
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1800/1803
Subjects:
ID Code:
134016
Deposited By:
Deposited On:
22 Jun 2019 09:14
Refereed?:
Yes
Published?:
Published
Last Modified:
26 Nov 2020 06:29