Wipro Limited : Developing a cognitive DNA

Tarafdar, Monideepa and Beath, Cynthia M. (2018) Wipro Limited : Developing a cognitive DNA. In: ICIS2018 Proceedings :. AIS Electronic Library. ISBN 9780996683173

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Abstract

Wipro Limited, a global IT, consulting and business process services company, faced both disruption internally in its operations and competitive pressures externally in its industry. The company turned to AI to tackle these challenges and went about developing a "cognitive DNA." The case describes the company's AI journey and highlights key milestones such as identifying solution areas, developing use cases, creating a "bot" architecture, and developing a new way of thinking throughout its workforce. Wipro hoped that the new DNA would transform capabilities of its workforce, enhance the value of its services to customers, and deliver a competitive edge.

Item Type:

Contribution in Book/Report/Proceedings

Subjects:

?? ai use casesdigital workforceenterprise cognitive computinginformation systemsinformation usepersonnelbusiness processcognitive computingcompetitive edgescompetitive pressureits servicesdna ??

Departments:

Lancaster University Management School > Management Science

ID Code:

132148

Deposited By:

ep_importer_pure

Deposited On:

17 Jul 2019 12:30

Refereed?:

Yes

Published?:

Published