Wipro Limited:Developing a cognitive DNA

Tarafdar, Monideepa and Beath, Cynthia M. (2018) Wipro Limited:Developing a cognitive DNA. In: ICIS2018 Proceedings. AIS Electronic Library. ISBN 9780996683173

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Wipro Limited, a global IT, consulting and business process services company, faced both disruption internally in its operations and competitive pressures externally in its industry. The company turned to AI to tackle these challenges and went about developing a "cognitive DNA." The case describes the company's AI journey and highlights key milestones such as identifying solution areas, developing use cases, creating a "bot" architecture, and developing a new way of thinking throughout its workforce. Wipro hoped that the new DNA would transform capabilities of its workforce, enhance the value of its services to customers, and deliver a competitive edge.

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17 Jul 2019 12:30
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19 Jul 2022 00:13