Antidepressant advertising in China and the UK : The strengths and limits of policy learning

Geyer, Robert Ralph and Wang, Fang (2019) Antidepressant advertising in China and the UK : The strengths and limits of policy learning. China Quarterly, 239. pp. 752-774. ISSN 0305-7410

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China is expected to become one of the largest markets for prescription drugs in the world and pharmaceutical advertising is becoming increasingly important, particularly in the socially and culturally contested area of mental health. This article briefly explores the background of drug advertising policies in China and the UK and focuses on the distinctive challenges of antidepressant drug regulation. Then, using tools of critical discourse analysis, it examines Chinese antidepressant adverts, and compares them with relevant British adverts. The findings indicate that, relative to the UK, Chinese antidepressant adverts are generally oversimplified, and the critical information concerning the concepts of caution, danger and adverse effects are underrepresented. However, there are many interdependent factors that contribute to the distinctive Chinese antidepressant drug regulatory regime. Hence, Chinese policymakers must maintain a delicate balance between learning from Western regulatory regimes, but also avoiding borrowing too heavily from them.

Item Type:
Journal Article
Journal or Publication Title:
China Quarterly
Additional Information: The final, definitive version of this article has been published in the Journal, China Quarterly, 239, pp 752-774 2019, © 2019 Cambridge University Press.
Uncontrolled Keywords:
?? antidepressant advertisingchinacritical discourse analysis (cda)prescription drug regulationpolicy learningdevelopmentpolitical science and international relationsgeography, planning and development ??
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Deposited On:
02 Apr 2019 13:50
Last Modified:
04 May 2024 00:00