Antidepressant advertising in China and the UK:The strengths and limits of policy learning

Geyer, Robert Ralph and Wang, Fang (2019) Antidepressant advertising in China and the UK:The strengths and limits of policy learning. China Quarterly, 239. pp. 752-774. ISSN 0305-7410

[img]
Preview
PDF (GeyerWang near to final draft)
GeyerWang_near_to_final_draft.pdf - Accepted Version
Available under License Creative Commons Attribution.

Download (1MB)

Abstract

China is expected to become one of the largest markets for prescription drugs in the world and pharmaceutical advertising is becoming increasingly important, particularly in the socially and culturally contested area of mental health. This article briefly explores the background of drug advertising policies in China and the UK and focuses on the distinctive challenges of antidepressant drug regulation. Then, using tools of critical discourse analysis, it examines Chinese antidepressant adverts, and compares them with relevant British adverts. The findings indicate that, relative to the UK, Chinese antidepressant adverts are generally oversimplified, and the critical information concerning the concepts of caution, danger and adverse effects are underrepresented. However, there are many interdependent factors that contribute to the distinctive Chinese antidepressant drug regulatory regime. Hence, Chinese policymakers must maintain a delicate balance between learning from Western regulatory regimes, but also avoiding borrowing too heavily from them.

Item Type:
Journal Article
Journal or Publication Title:
China Quarterly
Additional Information:
https://www.cambridge.org/core/journals/china-quarterly/article/antidepressant-advertising-in-china-and-the-uk-the-strengths-and-limits-of-policy-learning/21A7153E89FF33D0AB56E1928AEB5714 The final, definitive version of this article has been published in the Journal, China Quarterly, 239, pp 752-774 2019, © 2019 Cambridge University Press.
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/3300/3305
Subjects:
ID Code:
132124
Deposited By:
Deposited On:
02 Apr 2019 13:50
Refereed?:
Yes
Published?:
Published
Last Modified:
05 Jul 2020 06:37