Darics, Erika and Koller, Veronika (2019) Social actors “to go” : An analytical toolkit to explore agency in business discourse and communication. Business and Professional Communication Quarterly, 82 (2). pp. 214-238. ISSN 2329-4906
Darics_and_Koller_final_typescript.pdf - Accepted Version
Available under License Creative Commons Attribution-NonCommercial.
Download (1MB)
Abstract
We argue that language awareness and discourse analytical skills should be part of business communication curricula. To this end, we propose a three-step analytical model drawing on organizational and critical discourse studies, and approaches from systemic-functional linguistics, to explore agency and action in business communication. Focusing on language and discourse helps students to analyze texts more systematically, researchers to gain deeper insights into organizational discourse, and practitioners to reflect on communication processes and produce texts with more impact. We view discourse as central to organizational processes and render a specific approach accessible and easy to integrate into business communication curricula.