Moving society to a sustainable future:The framing of sustainability in a constructive media outlet

Atanasova, Dimitrinka (2019) Moving society to a sustainable future:The framing of sustainability in a constructive media outlet. Environmental Communication, 13 (5). pp. 700-711. ISSN 1752-4032

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News reporting on sustainability has been criticized for (1) having a limited coverage of solutions, (2) reporting on solutions with a negative bias, (3) being dominated by sources from government and mainstream business, and (4) promoting frames that prioritize the role of the market and techno-scientific solutions, which leave unchallenged the unsustainable behavior of consumer societies and the focus on economic growth. This study was the first to examine how sustainability is reported in a constructive media outlet and found that articles (1) consistently elaborated solutions, (2) described them in optimistic ways, (3) quoted various sources, and (4) developed a frame that challenged consumerism and critiqued society’s preoccupation with growth while helping to imagine a desirable sustainable future. It is thus argued that this novel, constructive approach to journalism can help move society to a sustainable future by expanding the repertoire of culturally-resonant stories to live by.

Item Type:
Journal Article
Journal or Publication Title:
Environmental Communication
Additional Information:
This is an Accepted Manuscript of an article published by Taylor & Francis in Environmental Communication on 21/05/2019, available online:
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Deposited On:
19 Feb 2019 10:00
Last Modified:
16 Sep 2023 01:53