The implicit identity effect:Identity primes, group size, and helping

Levine, Mark and Cassidy, Clare and Jentzsch, Ines (2010) The implicit identity effect:Identity primes, group size, and helping. British Journal of Social Psychology, 49 (4). pp. 785-802. ISSN 0144-6665

Full text not available from this repository.


Three studies consider the implicit bystander effect in the light of recent advances in social identity approaches to helping. Drawing on the social identity model of deindividuation effects we argue that the implicit bystander effect is shaped not by the number of others imagined, but by who those others are imagined to be. Studies 1 and 2 demonstrate that, when group membership is primed, increasing group size can facilitate helping in line with the norms and values of the group. Study 3 explores mediation processes in group level helping. As group size increases, female participants react faster to words associated with communalism when others are imagined as women rather than strangers. The paper demonstrates that group size and helping behaviour is qualified by an implicit identity effect.

Item Type:
Journal Article
Journal or Publication Title:
British Journal of Social Psychology
Uncontrolled Keywords:
ID Code:
Deposited By:
Deposited On:
29 Jan 2019 15:40
Last Modified:
20 Sep 2023 01:19