Toward a processual theory of transformation

Murray, Jeff B and Brokalaki, Zafeirenia and Bhogal-Nair, Anoop and Cermin, Ashley and Chelekis, Jessica and Cocker, Hayley Louise and Eagar, Toni and McAlexander, Brandon and Mitchell, Natalie and Patrick, Rachel and Robinson, Thomas and Scholz, Joachim and Thyroff, Anastasia and Zavala, Marielle and Zuniga, Miguel (2019) Toward a processual theory of transformation. Journal of Business Research, 100. pp. 319-326. ISSN 0148-2963

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This paper proposes that popular culture has the potential to be progressive, opening the possibility for social change and the motivation to drive it. Based on a hermeneutic analysis of twelve popular culture cases, a processual theory of transformation is constructed. Processual theories embrace and emphasize a dynamic temporal sequence where one conceptual category sets the stage for the next. They are useful in helping to explain how complex social processes unfold over time. The processual theory presented in this paper is based on four concepts: contradictions, emotions, progressive literacy, and praxis. This theory is useful to the TCR movement in three ways: first, the theory is descriptive, helping TCR researchers understand how society changes over time; second, the theory is prescriptive, enabling TCR researchers to think about potential social change strategies; and finally, the process used in this research serves as a paradigmatic frame for theory development in TCR.

Item Type:
Journal Article
Journal or Publication Title:
Journal of Business Research
Additional Information:
This is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, 100, 2019 DOI: 10.1016/j.jbusres.2018.12.025
Uncontrolled Keywords:
?? critical theorycultural studiesprocessual theorysocial changeconsumer culturetransformative consumer researchmarketing ??
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Deposited On:
25 Jan 2019 10:25
Last Modified:
13 Jul 2024 01:31