The co-evolution of competition and parasitism in the resource-based view:a risk model of product counterfeiting

Busby, Jeremy Simon (2019) The co-evolution of competition and parasitism in the resource-based view:a risk model of product counterfeiting. European Journal of Operational Research, 276 (1). pp. 300-313. ISSN 0377-2217

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Abstract

The primary concern in the resource-based view of the firm has been competition. For many firms, however, the relevant ecology includes parasites as well as competitors – notably product counterfeiters who parasitically exploit a firm’s reputational resource. This parasitic process both diminishes the reputational resource it exploits, and produces significant risk of harm as a by-product. This article extends the resource-based view, presenting an account of the mechanism by which competition and parasitism co-evolve and produce a distinctive form of resource erosion. It does so using a model which, because a firm’s reputational resource exists distributedly in the minds of mutually-influencing but not centrally-coordinated consumers, takes an agent-based approach. This model then naturally forms a basis for the probabilistic risk assessment of the consequences of parasitism – particularly the harm that arises from the counterfeiting of safety critical products such as pharmaceuticals. The intended contribution is to show how the resource-based view can be extended to reflect the fact that heterogeneous resource distribution is implicated in parasitism as much as competition, and to show how a model of the underlying mechanisms can support risk analysis.

Item Type:
Journal Article
Journal or Publication Title:
European Journal of Operational Research
Additional Information:
This is the author’s version of a work that was accepted for publication in European Journal of Operational Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in European Journal of Operational Research, 276, 1, 2019 DOI: 10.1016/j.ejor.2018.12.039
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1800/1802
Subjects:
ID Code:
130272
Deposited By:
Deposited On:
15 Jan 2019 15:10
Refereed?:
Yes
Published?:
Published
Last Modified:
08 Jul 2020 08:08