Brampton, Andrew and MacQuire, Andrew and Rai, Idris and Race, Nicholas J. P. and Mathy, Laurent and Fry, Michael (2007) Characterising User Interactivity for Sports Video-on-Demand. In: 17th International Workshop on Network and Operating Systems Support for Digital Audio & Video (NOSSDAV’07) :. UNSPECIFIED, Urbana, Illinois.
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Abstract
This paper presents a detailed characterisation of user behaviour for a series of interactive sport videos from the 2006 FIFA World Cup. In addition to generic VCR-like features, our custom-built Video-on-Demand architecture enabled us to provide advanced interactivity features such as bookmarking. We illustrate how such functionality may have a dramatic impact on how users consume content. A detailed discussion is also provided on how content distributors may turn this knowledge to their advantage, and thus increase the efficiency of their delivery networks.