Servitization as business model contestation : A practice approach

Palo, Teea Erja Marjaana and Åkesson, Maria and Löfberg, Nina (2019) Servitization as business model contestation : A practice approach. Journal of Business Research, 104. pp. 486-496. ISSN 0148-2963

[thumbnail of Author accepted manuscript_Palo, T., Åkesson, M. & Löfberg, N.]
PDF (Author accepted manuscript_Palo, T., Åkesson, M. & Löfberg, N.)
Accepted_manuscript_on_Pure.pdf - Accepted Version
Available under License Creative Commons Attribution-NonCommercial-NoDerivs.

Download (1MB)


In principle, organizations know how to do servitization, but in practice, many struggle to change their business models to include service offerings. To understand this struggle, this paper examines servitization in a large multinational manufacturer within the pulp and paper industry. Utilizing practice theory, the study explicates the servitization process as a contestation of a company's parallel business models — one existing and dominant; one emerging. As business models materialize in organizational practices, and therefore have the potential to frame and organize servitization efforts, the models give rise to contestations in the practices performed by actors in the organization and the ecosystem. The elements of such contestations provide a better understanding of the ways in which practices may be disrupted to support servitization. Contestations can thus be creative instead of problematic. As a result, this paper extends the conceptualization of servitization as a bottom-up, emergent and iterative process of business model contestation.

Item Type:
Journal Article
Journal or Publication Title:
Journal of Business Research
Additional Information:
This is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, 104, 2018 DOI: 10.1016/j.jbusres.2018.10.037
Uncontrolled Keywords:
?? servitizationbusiness modelpracticechangecontestationmarketing ??
ID Code:
Deposited By:
Deposited On:
07 Nov 2018 09:36
Last Modified:
31 Dec 2023 01:01