The effect of age, gender and driver status on pedestrians' intentions to cross the road in risky situations

Holland, Carol and Hill, Roslyn (2007) The effect of age, gender and driver status on pedestrians' intentions to cross the road in risky situations. Accident Analysis and Prevention, 39 (2). pp. 224-237. ISSN 0001-4575

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Abstract

The theory of planned behaviour (TPB) has been used successfully in the past to account for pedestrians' intentions to cross the road in risky situations. However, accident statistics show age and gender differences in the likelihood of adult pedestrian accidents. This study extends earlier work by examining the relative importance of the model components as predictors of intention to cross for four different adult age groups, men, women, drivers and nondrivers. The groups did not differ in the extent to which they differentiated between two situations of varying perceived risk. The model fit was good, but accounted for less of the variance in intention for the youngest group (17-24) than for other age groups. Differences between the age groups in intention to cross seemed to be due to differences in perceived value of crossing rather than differences in perceived risk. Women were less likely to intend to cross than men and perceived more risk, and there were important age, gender and driver status differences in the importance of the TPB variables as predictors of intention. A key implication of these findings is that road safety interventions need to be designed differently for different groups.

Item Type: Journal Article
Journal or Publication Title: Accident Analysis and Prevention
Uncontrolled Keywords: /dk/atira/pure/subjectarea/asjc/3300/3308
Subjects:
Departments: Faculty of Health and Medicine > Health Research
ID Code: 128583
Deposited By: ep_importer_pure
Deposited On: 25 Oct 2018 13:55
Refereed?: Yes
Published?: Published
Last Modified: 11 Sep 2019 04:18
URI: https://eprints.lancs.ac.uk/id/eprint/128583

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