Electronic-CRM: a simple sales tool or facilitator of relationship marketing?

Doherty, N. and Lockett, N. and Rayson, P. and Riley, S. (2006) Electronic-CRM: a simple sales tool or facilitator of relationship marketing? In: 29th Institute for Small Business & Entrepreneurship Conference. International Entrepreneurship - from local to global enterprise creation and development, 2006-10-31 - 2006-11-02.

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Item Type:

Contribution to Conference (Paper)

Journal or Publication Title:

29th Institute for Small Business & Entrepreneurship Conference. International Entrepreneurship - from local to global enterprise creation and development

Uncontrolled Keywords:

/dk/atira/pure/researchoutput/libraryofcongress/qa75

Subjects:

?? cs_eprint_id1324 cs_uid1qa75 electronic computers. computer science ??

Departments:

Faculty of Science and Technology > School of Computing & Communications

ID Code:

12852

Deposited By:

ep_importer_comp

Deposited On:

27 Jun 2008 13:25