Electronic-CRM: a simple sales tool or facilitator of relationship marketing?

Doherty, N. and Lockett, N. and Rayson, P. and Riley, S. (2006) Electronic-CRM: a simple sales tool or facilitator of relationship marketing? In: 29th Institute for Small Business & Entrepreneurship Conference. International Entrepreneurship - from local to global enterprise creation and development, 2006-10-312006-11-02.

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Item Type: Contribution to Conference (Paper)
Journal or Publication Title: 29th Institute for Small Business & Entrepreneurship Conference. International Entrepreneurship - from local to global enterprise creation and development
Uncontrolled Keywords: /dk/atira/pure/researchoutput/libraryofcongress/qa75
Subjects:
Departments: Faculty of Science and Technology > School of Computing & Communications
ID Code: 12852
Deposited By: ep_importer_comp
Deposited On: 27 Jun 2008 13:25
Refereed?: Yes
Published?: Published
Last Modified: 22 Jun 2019 09:22
URI: https://eprints.lancs.ac.uk/id/eprint/12852

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