Electronic-CRM: a simple sales tool or facilitator of relationship marketing?

Doherty, N. and Lockett, N. and Rayson, P. and Riley, S. (2006) Electronic-CRM: a simple sales tool or facilitator of relationship marketing? In: 29th Institute for Small Business & Entrepreneurship Conference. International Entrepreneurship - from local to global enterprise creation and development, 2006-10-312006-11-02.

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Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
29th Institute for Small Business & Entrepreneurship Conference. International Entrepreneurship - from local to global enterprise creation and development
Uncontrolled Keywords:
/dk/atira/pure/researchoutput/libraryofcongress/qa75
Subjects:
ID Code:
12852
Deposited By:
Deposited On:
27 Jun 2008 13:25
Refereed?:
Yes
Published?:
Published
Last Modified:
14 Jun 2020 23:37