A comparative study of international recruitment – tensions and opportunities in institutional recruitment practice

James, Melissa (2018) A comparative study of international recruitment – tensions and opportunities in institutional recruitment practice. Journal of Marketing for Higher Education. ISSN 1540-7144

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Abstract

he purpose of this research is to explore international student recruitment at higher education institutions (HEIs) by examining the development and implementation of international recruitment activities. There is little research regarding the internal operations of HEIs, how HEIs conduct international recruitment efforts, and the challenges that international recruiters encounter. This study finds that although national policy frameworks vary by country, the practice of international recruitment remains remarkably similar amongst the case study institutions. It further suggests that regardless of rankings, HEIs are facing commodification within the international student recruitment market. Furthermore, it suggests that institutions may improve their recruitment activity by addressing role clarity, improving coordination, differentiating their offerings, and ensuring flexibility to respond to market forces.

Item Type:
Journal Article
Journal or Publication Title:
Journal of Marketing for Higher Education
Additional Information:
This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing for Higher Education on 11/05/2018, available online: https://www.tandfonline.com/doi/full/10.1080/08841241.2018.1471014
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1406
Subjects:
ID Code:
128378
Deposited By:
Deposited On:
01 Nov 2018 15:06
Refereed?:
Yes
Published?:
Published
Last Modified:
12 Jul 2020 07:44