Managing to make market agencements:the temporally bound elements of stigma in favelas

Fernandes, Josi and Mason, Katherine Jane and Chakrabarti, Ronika (2019) Managing to make market agencements:the temporally bound elements of stigma in favelas. Journal of Business Research, 95. pp. 128-142. ISSN 0148-2963

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How do entrepreneurs working at the bottom of the pyramid (BoP) manage to make new, powerful, associations between people and places to break down the barriers of Rio’s stigmatised markets? Drawing on the notion of agencement and, specifically, the role of historical narrative devices in generating agencements, this paper offers a nuanced conceptualisation of BoP markets as stigmatised marketplaces, a deeper understanding of the work done by micro-entrepreneurs (MEs) to make market engagement possible, and insights into the temporally bound nature of agencement in recursively enabling safe times to visit a novel favela tourism market at the BoP. This is the first study to explicate the temporal nature of a market agencement.

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Journal Article
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Journal of Business Research
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This is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research, 95, 2019 DOI: 10.1016/j.jbusres.2018.10.006
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01 Oct 2018 14:20
Last Modified:
22 Nov 2022 06:22