Doing good online : the changing relationships between motivations, activity, and retention among online volunteers

Cox, Joe and Oh, Eun Young and Simmons, Brooke and Graham, Gary and Greenhill, Anita and Lintott, Chris and Masters, Karen and Woodcock, Jamie (2018) Doing good online : the changing relationships between motivations, activity, and retention among online volunteers. Nonprofit and Voluntary Sector Quarterly, 47 (5). pp. 1031-1056. ISSN 0899-7640

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Advances in Internet technology are making it possible for individuals to volunteer online and participate in research-based activities of nonprofit organizations. Using survey data from a representative sample of such contributors, this study investigates their motivations to volunteer for five online volunteering projects using the Volunteer Functions Inventory. We explore relationships between these six categories of motivation and actual recorded measures of both volunteer activity and retention. We also use quantile regression analysis to investigate the extent to which these motivations change at different stages in the volunteer process. Our results show that volunteers’ activity and retention tend to associate significantly and positively with the motivations of understanding and values, as well as significantly and negatively with the social and career motivations. We also find the importance of motivations changes significantly across the stages of volunteer engagement. In some cases, especially the understanding motivation, the changes observed for activity and retention are markedly different.

Item Type:
Journal Article
Journal or Publication Title:
Nonprofit and Voluntary Sector Quarterly
Additional Information:
The final, definitive version of this article has been published in the Journal, Nonprofit and Voluntary Sector Quarterly, 47 (5), 2018, © SAGE Publications Ltd, 2018 by SAGE Publications Ltd
Uncontrolled Keywords:
?? social sciences (miscellaneous) ??
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Deposited On:
21 Sep 2018 10:02
Last Modified:
08 May 2024 00:01