Sex business in the toy store : A narrative analysis of a teaching case

Ahl, Helene (2007) Sex business in the toy store : A narrative analysis of a teaching case. Journal of Business Venturing, 22 (5). pp. 673-693. ISSN 0883-9026

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This article is a narrative analysis of an entrepreneurship case performed from a post-structuralist feminist perspective. Acknowledging the social construction of reality, gender is conceptualized as performed rather than as an essential quality attached to male and female bodies. The analysis finds that the case reproduces discriminatory gender relations. While using such cases in entrepreneurship training may teach pragmatic lessons, they also teach women that there is no place for them in business. Suggestions for improvement include cases with female protagonists, gender-inclusive language, stories that challenge received entrepreneurship ideas, and the introduction of narrative analysis to enrich students' learning opportunities.

Item Type:
Journal Article
Journal or Publication Title:
Journal of Business Venturing
Uncontrolled Keywords:
?? narrative analysisdiscourse analysisgenderfeminist theoryteachingbusiness and international managementmanagement of technology and innovation ??
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Deposited On:
04 Sep 2018 09:10
Last Modified:
15 Jul 2024 18:16