How Seeded Marketing Campaign Size, Content, and Duration Drive Sales

Phieler, Ulrike and Dost, Florian (2018) How Seeded Marketing Campaign Size, Content, and Duration Drive Sales. In: 47th EMAC Annual Conference, 2018-05-292018-06-01, Strathclyde Business School.

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Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
47th EMAC Annual Conference
ID Code:
126706
Deposited By:
Deposited On:
14 Aug 2018 08:58
Refereed?:
Yes
Published?:
Published
Last Modified:
13 Oct 2020 06:25