Language in Business, Language at Work

Darics, Erika and Koller, Veronika (2018) Language in Business, Language at Work. Palgrave Macmillan, London. ISBN 9780230298422

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COVER BLURB: Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way. The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion. This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.

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?? business and international managementmarketingorganizational behavior and human resource managementlinguistics and language ??
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Deposited On:
01 Aug 2018 12:20
Last Modified:
08 Nov 2023 00:04