The myth of the 'Martini solution'

Harper, R. and Sellen, A. and Kindberg, T. and Gosett, P. and Väänänen-Vainio-Mattila, K. (2004) The myth of the 'Martini solution'. In: Mobile Human-Computer Interaction - MobileHCI 2004. Lecture Notes in Computer Science . Springer, Berlin. ISBN 9783540230861

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Abstract

Some ten or fifteen years ago there was a well-known TV advert shown in the UK that implied that cool people drank Martini ‘anytime, anyplace’. Since then, in the UK at least, the term ‘Martini solutions’ has been used to describe the products of the mobile industry, where the claim is made that these products are usable anytime, anyplace. Further, that the key value of mobile products and services is that they allow people to do things in time and space that they could never do before.

Item Type:
Contribution in Book/Report/Proceedings
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ID Code:
126171
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Deposited On:
28 Jun 2018 08:58
Refereed?:
Yes
Published?:
Published
Last Modified:
01 Jan 2020 10:50