The role of intuition and deliberation for exploration and exploitation success

Matzler, Kurt and Uzelac, Borislav and Bauer, Florian (2014) The role of intuition and deliberation for exploration and exploitation success. Creativity and Innovation Management, 23 (3). pp. 252-263. ISSN 0963-1690

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Advances in social and cognitive psychology and related fields have drawn attention to the role of intuition in organizational decision making. In this study we link intuitive and deliberate decision-making styles to the success of exploration and exploitation activities, which are understood as two qualitatively opposing strategies that organizations can adopt. We provide empirical evidence that the two opposing strategies are linked to two opposing styles of decision making - intuitive and deliberate. In doing so, we draw on data which we received from 140 entrepreneurs and managing partners of Austrian companies and show that exploration is strongly related to intuitive decision making whereas exploitation draws on both intuitive and deliberate decision making. Based on our findings, we stress the complementarity of the two decision-making styles, and point out that particularly in the light of the fast-changing premises in which organizations have to manoeuvre today, decision makers are well advised to use both decision-making styles to their best benefit. [ABSTRACT FROM AUTHOR]

Item Type:
Journal Article
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Creativity and Innovation Management
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?? strategy and managementmanagement of technology and innovation ??
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Deposited On:
22 May 2018 10:52
Last Modified:
15 Jul 2024 17:52